Knowledge Management blog by Marcela Gleixner

Marcela Gleixner

I’ve worked for the European Parliament, Blizzard, EA, VMware, and Microsoft. Places where complexity is standard and information either helps or quietly sabotages.

I work at the intersection of knowledge management, content and marketing strategy, customer service, self-service, proactive support, and community. I design systems that help people find answers before frustration takes over, and organizations scale without losing coherence.

Think of me as a human API – translating between strategy and execution, systems and people, intent and outcome. I connect domains that don’t always speak the same language and make them interoperable. When it works, things feel obvious. When it doesn’t, everything slows down.

I’m nerdy. I’m curious. I ask “why” until I understand the mechanism, then “what if” until I see the opportunity. I’m the colleague who connects your project to three other initiatives you didn’t know existed—and makes everyone’s work better for it.

There’s a saying often attributed to George Bernard Shaw: “If you have an apple and I have an apple and we exchange apples, we each still have one apple. But if you have an idea and I have an idea and we exchange ideas, we each have two ideas.”

That’s not just a nice thought. It’s why I do what I do. Knowledge shared multiplies. Ideas exchanged grow. That’s the whole point.